Nielsen's recent research looks at how companies can rethink their approach marketing, innovation and designing services for women. The data shows that just paying lip service is detracting women, encouraging disloyalty and causing fatigue.
This report builds on the previous series of groundbreaking analytic reports on the attitudes and behaviors of African-American, Asian-American and. Hispanic consumers and illustrates why companies should consider multicultural consumers as the cornerstone of today's successful marketing strategies.
This 2017 report explores key aspects of the population, including demographic
information and trends, analyzes multicultural Millennials’ choices of home
cities, and outlines how culture, food and technology are essential points of
entry for reaching this generation.
The visibility of U.S. Hispanics highlights an increase in cultural inclusivity and civic representation as well as recognition of the community's strides. With continuing progress in educational pursuits, economic gains and more, the Latinx community and its influence on the new American mainstream are undeniable on many fronts.
This 2016 report highlights African-Americans’ economic and cultural gains and continues to shine a spotlight on how African-American Millennials are forging ahead in their use of technology and social media to raise awareness and evoke a national discussion on civic and political issues.
The current pandemic and its economic effects will be a setback for Millennials who are trying to save for retirement and ensure that their children receive an education that leads to success later in life. These consumers will appreciate brands that can empathize with their struggles and offer solutions for young families.
The current economic crisis will have an impact on the members of Generation Z. As a result, it could be decades before they feel financially secure. These consumers will be drawn to brands and products that can offer momentary escapes and long-term value.