Market research entails analyzing such factors as consumer demographics, behaviors, and lifestyles. The databases, and websites, on this page collect this data and help you in analyzing the market for a product or service.
The American Customer Satisfaction Index provide the most up-to-date information about ACSI results, including expert analysis of trends and customer satisfaction benchmarking for individual companies and industries, as well as implications of changes in customer satisfaction at the national level for the U.S. economy.
The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
