PR 371--Public Relations Case Studies & Research

1) Think about an issue that can harm a company's image and reputation. Some examples are:

• Safety recalls
• Workplace safety
• Child labor practices
• Labor Practices
• Environmental issues
• Health issues
• Tax evasion 
• Political stances

OR

1a) Select a company you are interested in and see if they have been involved in any controversy.

OR

1b) Do a very general Google search for "public relations" and "crisis" or "controversy"

2) Search Google using either an issue or a company name and a term such as "scandal" or "controversy" or "crisis." 

3) Scan results to find a scandal in which you are interested and get some background on the issue. Note any unique terms that may be used in reporting of the issue.