Research Guides: A Guide to Marketing Resources: Social Media

Journal Articles

Business Source Premier This link opens in a new window
Database of full-text articles covering business, including management, economics, finance, accounting, and international business.
Communication & Mass Media Complete This link opens in a new window
A comprehensive database including citation and abstract indexing, full text access to many journals, and author profiles.
PsycInfo This link opens in a new window
An index to scholarly journal articles, dissertations, books, and book chapters relevant to the field of psychology, behavioral sciences, and mental health.

ClickZ
Many measures of Social Media marketing and usage are compiled by ClickZ.
Social Media Update 2014
Pew Internet Research study on social media usage
The Demographics of Social Media Users — 2012
Pew Research Center study on the demographics of social media users

Social Media Examiner
Helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales. More than 90 social media experts regularly contribute to the site.
Social Media Today
News & analysis of social media trends. Offers short articles about marketing and social networks.
MooseTracker
This site offers over 2000 case studies in social media marketing. Use tabs to select content areas or subscribe to their free blog or RSS feed.

2014 Social Media Marketing Industry Report
How marketers are using social media to grow their businesses
The 2014 State of Digital Transformation
How companies are investing in the digital customer experience
Social Media and Women 2012