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A Guide to Marketing Resources

Consumer Attitudes

American Customer Satisfaction Index (ASCI)
The American Customer Satisfaction Index provide the most up-to-date information about ACSI results, including expert analysis of trends and customer satisfaction benchmarking for individual companies and industries, as well as implications of changes in customer satisfaction at the national level for the U.S. economy.
Gallup Polls
Contains polling data from Americans on a variety of subjects
Nielsen
Nielsen, a leading global information and measurement company, provides insights & data about what people watch, listen to & buy.
Pew Research Center
Pew Research Center gathers information about the issues, attitudes and trends shaping America and the world.

Consumer Spending

Consumer Expenditure Survey
The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.

Consumer Lifestyles

Mintel Academic (Formerly Mintel Oxygen) This link opens in a new window
Provides consumer market reports including information on consumer trends and recent market developments. Also provides current news articles on related market activity. First time users need to create an individual user name and password. The database requires that you accept terms by clicking on "I agree" before each session.
Mintel Market Sizes (Formerly Mintel Global Market Navigator) This link opens in a new window
Provides market data, in charts and graphs, related to market size, market share, market forecasts and segmentation. Provides data on thousands of consumer markets in 47 countries.

SimplyMap Tutorials

Last Updated: Nov 9, 2023 12:14 PM
URL: https://libraryguides.nau.edu/marketing
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Subjects: Business and Economics