Market research entails analyzing such factors as consumer demographics, behaviors, and lifestyles. The databases, and websites, on this page collect this data and help you in analyzing the market for a product or service.
Provides consumer market reports including information on consumer trends and recent market developments. Also provides current news articles on related market activity. First time users need to create an individual user name and password. The database requires that you accept terms by clicking on "I agree" before each session.
The American Customer Satisfaction Index provide the most up-to-date information about ACSI results, including expert analysis of trends and customer satisfaction benchmarking for individual companies and industries, as well as implications of changes in customer satisfaction at the national level for the U.S. economy.
The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.