Keywords/Terms
- Active lifestyle
- Healthy lifestyle
- Flavored water
- Ready to drink
- Beverage industry
- Beverage trends
- Functional beverage
Databases
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Mintel Academic (Formerly Mintel Oxygen)Provides consumer market reports including information on consumer trends and recent market developments. Also provides current news articles on related market activity. First time users need to create an individual user name and password. The database requires that you accept terms by clicking on "I agree" before each session.
- Healthy Lifestyles
- Beverage Blurring
- Still and sparkling waters
- Food packaging trends
- Marketing to moms
- Marketing to Millenials
- Marketing health to millennials
- Milennial Impact: Food shopping decisions
- Tea and RTD Teas
- Juice and Juice Drinks
- Natural/Organic Food Shopper
- Grasping the world of Wellness Business Source
- US Food and drink report
- Beverage Trends
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IBISWorldAccess to this resource ends July 1, 2021.
Provides data and analysis of the industries; each report follows a consistent format to allow comparison and benchmarking industry data and analysis and to transplant the data into reports /presentations.
- Juice Production in US
- RTD Tea production
- Herbal tea production
- Bottled water
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Business Source PremierDatabase of full-text articles covering business, including management, economics, finance, accounting, and international business.
Marketing Resources
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Claritas My Best SegmentsInformation on types of people who live in a specific zip code.
US Demographics
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American Fact Finder (U.S. Census Data)Explore different populations. Scroll down to see different types of statistics available.
