Research Guides: ADV 311W: Know your Customer

Know your Customer

American Community Survey
Yearly survey of a sample of 3 million U.S. and Puerto Rico residents. Covers age, race, income, poverty, commute time to work, employment, home value, housing finance, veteran status, education, fertility, mobility, language and transportation.

Mintel Academic (Formerly Mintel Oxygen) This link opens in a new window
Provides consumer market reports including information on consumer trends and recent market developments. Also provides current news articles on related market activity. First time users need to create an individual user name and password. The database requires that you accept terms by clicking on "I agree" before each session.

Changing consumer, digital marketing and impact of Covid-19
On May 14th, 2020, Deloitte, Deloitte Digital and Salesforce organized a Webinar that explored different topics and question how the current health crisis is changing consumer behaviour and marketing approaches in particular
COVID-19: TRACKING THE IMPACT ON FMCG, RETAIL AND MEDIA
Nielsen is tracking these changes and establishing clear navigation beacons for companies trying to understand the changes and plan for what comes next
Changing Consumer Preferences and Grocery Sales During COVID-19
Update trends in consumer's grocery shopping
Frozen Meals Are The New Comfort Food During The Coronavirus Outbreak
How COVID-19 Has Impacted Consumer Food Habits