Research Guides: ACM 310: Know your Customer

Demographics

Arizona Quick Facts
US Census reports on cities and townships in Arizona.
American Community Survey
Yearly survey of a sample of 3 million U.S. and Puerto Rico residents. Covers age, race, income, poverty, commute time to work, employment, home value, housing finance, veteran status, education, fertility, mobility, language and transportation.

National Endowment for the Arts Reports
Reports from the National Endowment for the Arts including "Barriers and Motivations Affecting Arts Attendance" and "State Participation Patterns"
American Time Use Survey
The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
National Archive of Data on Arts and Culture
Datasets and reports relating to the arts and culture.
Claritas My Best Segments
Information on types of people who live in a specific zip code.

Mintel Academic (Formerly Mintel Oxygen) This link opens in a new window
Provides consumer market reports including information on consumer trends and recent market developments. Also provides current news articles on related market activity. First time users need to create an individual user name and password. The database requires that you accept terms by clicking on "I agree" before each session.

When Going Gets Tough: Barriers and Motivations Affecting Arts Attendance
This report examines demographic and socio-economic characteristics of adults who attended visual and performing arts activities in 2012, but unlike prior NEA research it offers in-depth perspectives on attitudes, motivations, and barriers concerning arts attendance.
Rural Arts, Design, and Innovation in America
This report stemmed from a research collaboration with the Economic Research Service at the U.S. Department of Agriculture. It analyzes data from the Rural Establishment Innovation Survey to quantify relationships among arts organizations, design-integrated firms, and business innovators in rural settings.